We will ferret out insights that are meaningful & impactful
We will help you reach your goals in ways which grab your imagination and attention
We will look beyond what’s on the table and get results
With more than 17 years of direct, digital and response-driven marketing experience, we are one of SA's most respected data driven, digital, direct agencies.
We bring unparalleled expertise, a substantial track record of long-lasting relationships and proven results (our awards and client feedback speak volumes).
5THDIMENSION is a part of the Gallimaufry Group. The group (founded by 5THDIMENSION with offices in Johannesburg, Cape Town and Durban, and a new subsidiary Gallimaufry East Africa in Kenya, currently comprises 4 specialist agencies, each with its own unique focus - supported by a shared services infrastructure.
OTHER PARTS OF THE GROUP INCLUDE:
Established in 2014, Fundraising That Works (FTW) is providing high quality Face-to-Face donor acquisition services to international and national non-governmental organisations across South Africa.
B-Cause is South Africa's only specialist agency that helps companies harness the power of cause related marketing and social responsibility. Whilst the aim of commercial marketing is "financial" and the aim of social marketing is "social good" the two are not mutually exclusive.
Direxions has been at the forefront of analytically driven marketing, loyalty, customer engagement and channel management for more than 25 years, and has been associated with over 80 relationship programs for companies like Jet Airways, Nestlé, Idea Cellular, BPCL, Unilever and ICICI Bank and many others across financial services, telecom, hospitality, CPG, healthcare and retail industries.
Having begun with a focus on analytics and knowledge discovery the Agency evolved, largely in response to demands from its Clients, into a business that delivers across the full spectrum of marketing needs.
Painstaking thinking using analytics, research, best-practice and consumer insights inform our passion for strategies that work.
RESEARCH, MODELLING & ANALYSIS
Clients today are increasingly looking to their agencies to provide strategic insights that will deliver a competitive edge. Guesswork is not an option that we recommend, preferring to let the numbers point us in the right direction.
It’s rare for a one-size fits all communication strategy to be effective or appropriate. Human beings are individuals. They exhibit unique profiles and patterns of behaviour. Hence, at the risk of labouring the point, it’s essential to segment them into discrete groups to deliver the most effective content.
DATABASE DEVELOPMENT & MAINTENANCE
Strategic insights unlocked from databased analytics lie at the heart of our methodology. The ability to design, develop and deploy databases, with front and backend integration, is a core Agency competency.
CREATIVE DESIGN, DEVELOPMENT & DEPLOYMENT
Our team of specialist designers each has his or her own area of expertise … spanning brand development & CI, print, direct, digital, video and web.
WEB DESIGN & DEVELOPMENT
In this constantly evolving environment, the Agency stays updated with the latest technologies and advancements.
SOCIAL MEDIA MANAGEMENT
In our day and age, social media is an integral part of a marketing strategy. Engagement and ROI are the Agency’s credo in that space.
DIGITAL CAMPAIGN DEVELOPMENT
Our speciality and our focus – getting you measurable results using direct digital media and means to reach you audience in ways which truly delight and break through the clutter. Whether you need to talk to a few key people or are prospecting from a wide audience, let us structure a highly effective campaign for you.
TRADITIONAL MEDIA & ATL CAMPAIGNS
Be it TV, Outdoor or Magazines, Radio or Press advertising, we’ll structure a campaign to get to your audience effectively, and cost effectively.
One of our Clients recently said “You can’t beat a good, old-fashioned envelope” and for many applications that is still true. We may be one of the few Agencies that has not thrown the DM baby out with the digital bath water.
EVENTING & EXPERIENCE DEVELOPMENT
It’s not enough to simply tell people about your offering, you need to engage them with experiences which involve and immerse them so that they are left deeply touched by your product or offer. That’s what makes the difference, and that’s what gets the results.
Ultimately it all comes down to one question … did we crack the numbers. If we did, the next question is how can we make them better? If we didn’t, it’s back to the drawing board, hopefully using insights on what went wrong.
Marketing automation is one the most effective ways of delivering the right message to the right person at the right time using transactional data as the driver.
CRM, LOYALTY & REWARDS
The principal players in the Agency have been involved in the design, deployment and operations of more than 30 programs across almost all verticals. These capabilities will be enhanced through the JV with Direxions.
ULTIMATELY IT ALL COMES DOWN TO THE WORK,
what our clients buy and what their customers see.
Here are just a few examples of what we have created over the last few years.
OUR WORK ENCOMPASSES ALL SPHERES OF COMMUNICATION SPANNING THE NEEDS OF B2B, B2C AND ERM
For our B2B Clients we have worked on products as diverse as alumni management, lead generation for coffee machines, enterprise social networking, IT training and high end insurance.
In the B2C space we have successfully worked on just about everything from cosmetics to motor cars, financial services to real hair pieces, top end home appliances to funeral plans and home shopping.
ERM is all about marketing to stakeholders the same way you do to customers. We have successfully done this for Clients in financial services, wellness and office equipment.
GET IN TOUCH
with us to discuss our innovative solutions to get you the results you're looking for. We'd love to add a 5THDIMENSION to your marketing.
+27 (011) 080-8500
42 Homestead Road
Rivonia, 2128, South Africa