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CUT THROUGH THE CLUTTER IN 2017

5THDIMENSION specialises in marketing which meets the needs of your customer, cost effectively and with impact, maximising response and getting the results you need. That’s why at 5THDIMENSION, we don’t just want to give you a ‘nice’ website, or a pretty ad. If it doesn’t meet the needs of your customer; if it does not make your audience sit up and take notice of you; and especially if it does not translate into your organisation reaching your objectives, we don’t want you to do it. We want you and your organisation to succeed, simple as that.

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YOU'VE GOT AN EXPERT IN YOUR AREA

You'll find 5THDIMENSION, a results-driven digital direct agency in Rivonia, Johannesburg, close enough to give you the most responsive service possible, so you can expect results... sooner. Whether you're in need of a simple emailer, or a revamp to your website, a digital campaign, or even a loyalty scheme, we're experts in your area. And we are focussed on delivering marketing that really gets results. Call us... and we'll ensure you get bang for your marketing budget.

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DID YOUR WEBSITE ATTRACT NEW CLIENTS RECENTLY?

A website can be just an expensive brochure, but it can be so much more. We at 5THDIMENSION believe your website should work harder, giving you the engagement you need, and helping you reach your objectives. Our approach focuses on meticulously analysing the data and analytics to maximise the ROI on your website and get you the results you need. Call us... and let's maximise your website's effectivity.

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A 'LIKE' IS JUST THE FIRST STEP

A website can be just an expensive brochure, but it can be so much more. We at 5THDIMENSION believe your website should work harder, giving you the engagement you need, and helping you reach your objectives. Our approach focuses on meticulously analysing the data and analytics to maximise the ROI on your website and get you the results you need. Call us... and let's maximise your website's effectivity.

About Us

About Us

INSIGHT

We will ferret out insights that are meaningful & impactful

CREATIVE SOLUTIONS

We will help you reach your goals in ways which grab your imagination and attention

RESULTS

We will look beyond what’s on the table and get results
 
 

With more than 17 years of direct, digital and response-driven marketing experience, we are one of SA's most respected data driven, digital, direct agencies.

We bring unparalleled expertise, a substantial track record of long-lasting relationships and proven results (our awards and client feedback speak volumes).


The Agency

Who we are


YOUR DATA DRIVEN, DIGITAL, DIRECT AGENCY.

The Agency’s ethos is to create outstanding work that delivers results, efficiently and in budgets that can be justified by the ROI.

CHALLENGES FACING COMPANIES IN 2017


Lack of economic growth and a wide range of other economic constraints mean that you have to achieve more with less, and GET RESULTS while CUTTING COSTS

5THDIMENSION always aims to maximise your ROI and ensure you get the best, most effective campaign for your buck.

WE BELIEVE


It’s the Agency’s job to inspire you by producing great, creative campaigns which reach your customers and attain your goals… Always with the focus on results and ROI.

No matter how big or small, Clients want to know that the Agency cares as much about their business as they do. They want the Agency to share their load. They really want the Agency to listen pro-actively and intelligently, to push back when they think the Client is wrong, helping to drive the business towards achieving its goals. The days of order takers and yes-men are long gone. We constantly need to redefine problems to come up with workable solutions.

Clients have the right to expect that the Agency will do whatever it takes to make them happy. Above all Clients deserve honesty because without honesty we have nothing to offer.

WHAT WE DO


OUR 5D METHODOLOGY

We turn suspects into prospects, prospects into customers and customers into praise singers. We turn employees into fans and innovators.

DIAGNOSE

This is where most projects begin, starting by understanding your business needs… using analytics, research and best practice reviews.

DEFINE

This phase involves project design, establishing the relevant metrics, building ROI models and defining the core messaging.

DESIGN

Next we start to put the flesh on the bones, getting into the detail with project documentation, starting to develop the campaign as well as evaluating the opportunities and risks.

DEVELOP

This is what most Clients see as the “fun” part – the copywriting, design, layout and the rest of the creative BUT it also includes looking at integration issues, building systems and dashboards to ensure the campaign delivers.

DEPLOY

This is the go to market phase which is ideally prefaced in a testing or pilot phase to check all the previous assumptions, to iron out the crinkles and ensure the project delivers on expectations. We bring unparalleled expertise, a substantial track record of long lasting business relationships and proven peer recognition via awards and Client feedback.


Team

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5THDIMENSION is a part of the Gallimaufry Group. The group (founded by 5THDIMENSION with offices in Johannesburg, Cape Town and Durban, and a new subsidiary Gallimaufry East Africa in Kenya, currently comprises 4 specialist agencies, each with its own unique focus - supported by a shared services infrastructure.

OTHER PARTS OF THE GROUP INCLUDE:

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Established in 2014, Fundraising That Works (FTW) is providing high quality Face-to-Face donor acquisition services to international and national non-governmental organisations across South Africa.

www.fundraisingthatworks.co.za

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B-Cause is South Africa's only specialist agency that helps companies harness the power of cause related marketing and social responsibility. Whilst the aim of commercial marketing is "financial" and the aim of social marketing is "social good" the two are not mutually exclusive.

www.b-cause.co.za

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Direxions has been at the forefront of analytically driven marketing, loyalty, customer engagement and channel management for more than 25 years, and has been associated with over 80 relationship programs for companies like Jet Airways, Nestlé, Idea Cellular, BPCL, Unilever and ICICI Bank and many others across financial services, telecom, hospitality, CPG, healthcare and retail industries.

www.direxions.com

Services

SERVICES

Having begun with a focus on analytics and knowledge discovery the Agency evolved, largely in response to demands from its Clients, into a business that delivers across the full spectrum of marketing needs.

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STRATEGY DEVELOPMENT

Painstaking thinking using analytics, research, best-practice and consumer insights inform our passion for strategies that work.

RESEARCH, MODELLING & ANALYSIS

Clients today are increasingly looking to their agencies to provide strategic insights that will deliver a competitive edge. Guesswork is not an option that we recommend, preferring to let the numbers point us in the right direction.

SEGMENTATION

It’s rare for a one-size fits all communication strategy to be effective or appropriate. Human beings are individuals. They exhibit unique profiles and patterns of behaviour. Hence, at the risk of labouring the point, it’s essential to segment them into discrete groups to deliver the most effective content.

DATABASE DEVELOPMENT & MAINTENANCE

Strategic insights unlocked from databased analytics lie at the heart of our methodology. The ability to design, develop and deploy databases, with front and backend integration, is a core Agency competency.

CREATIVE DESIGN, DEVELOPMENT & DEPLOYMENT

Our team of specialist designers each has his or her own area of expertise … spanning brand development & CI, print, direct, digital, video and web.

WEB DESIGN & DEVELOPMENT

In this constantly evolving environment, the Agency stays updated with the latest technologies and advancements.

SOCIAL MEDIA MANAGEMENT

In our day and age, social media is an integral part of a marketing strategy. Engagement and ROI are the Agency’s credo in that space.

DIGITAL CAMPAIGN DEVELOPMENT

Our speciality and our focus – getting you measurable results using direct digital media and means to reach you audience in ways which truly delight and break through the clutter. Whether you need to talk to a few key people or are prospecting from a wide audience, let us structure a highly effective campaign for you.

TRADITIONAL MEDIA & ATL CAMPAIGNS

Be it TV, Outdoor or Magazines, Radio or Press advertising, we’ll structure a campaign to get to your audience effectively, and cost effectively.

DIRECT MAIL

One of our Clients recently said “You can’t beat a good, old-fashioned envelope” and for many applications that is still true. We may be one of the few Agencies that has not thrown the DM baby out with the digital bath water.

EVENTING & EXPERIENCE DEVELOPMENT

It’s not enough to simply tell people about your offering, you need to engage them with experiences which involve and immerse them so that they are left deeply touched by your product or offer. That’s what makes the difference, and that’s what gets the results.

CAMPAIGN REFINEMENT

Ultimately it all comes down to one question … did we crack the numbers. If we did, the next question is how can we make them better? If we didn’t, it’s back to the drawing board, hopefully using insights on what went wrong.

MARKETING AUTOMATION

Marketing automation is one the most effective ways of delivering the right message to the right person at the right time using transactional data as the driver.

CRM, LOYALTY & REWARDS

The principal players in the Agency have been involved in the design, deployment and operations of more than 30 programs across almost all verticals. These capabilities will be enhanced through the JV with Direxions.

Work

OUR WORK

ULTIMATELY IT ALL COMES DOWN TO THE WORK,

what our clients buy and what their customers see.
Here are just a few examples of what we have created over the last few years.

Focus

OUR FOCUS

OUR WORK ENCOMPASSES ALL SPHERES OF COMMUNICATION SPANNING THE NEEDS OF B2B, B2C AND ERM

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B2B

For our B2B Clients we have worked on products as diverse as alumni management, lead generation for coffee machines, enterprise social networking, IT training and high end insurance.

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B2C

In the B2C space we have successfully worked on just about everything from cosmetics to motor cars, financial services to real hair pieces, top end home appliances to funeral plans and home shopping.

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ERM

ERM is all about marketing to stakeholders the same way you do to customers. We have successfully done this for Clients in financial services, wellness and office equipment.

SOME CLIENTS

OUR AWARDS

Gold - 8 Awards
Silver - 14 Awards
Bronze - 6 Awards
Other - 11 Awards

Contact

CONTACT

GET IN TOUCH

with us to discuss our innovative solutions to get you the results you're looking for. We'd love to add a 5THDIMENSION to your marketing.

+27 (011) 080-8500
Galaxy House
42 Homestead Road
Rivonia, 2128, South Africa
info@5thdimension.co.za